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sunrise state of mind:
At ultimate sunrise, we believe every day should start this way - with optimism, intention and a sense of connection. Our brand is built on community, simplicity, and the idea that where you come from matters. We live by the belief that each day deserves a fresh start - just like the ultimate sunrise. More than apparel, we aim to create pieces that bring people together and remind you that you belong - to a place, to a moment, and to the community that wears our name.
our story
ultimate sunrise apparel was born in Camden, Maine, by a group of friends who grew up side by side in a place we're proud to call home. Surrounded by early mornings on the water, long summer nights and the warmth of a tight-knit community, we set out to create a grass-roots clothing brand inspired by the memories that shaped us.
ultimate sunrise is our ode to Maine, to small towns, and to the feeling of belonging that comes from growing up where everyone knows your name.
our mission
Our mission is simple: to create everyday apparel that feels like home.
Whether you're coming back from a long day's work or heading out before the sun rises, we want to be your go-to for comfort and familiarity.
Like your favorite worn-in camp sweatshirt or that graduation tee you can't bring yourself to throw away, our goal is to become a timeless staple in your wardrobe.
Rooted in classic New England style, we create clothing with thoughtfully hand-drawn designs meant to be lived in, loved, and worn for years.
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